How PrimeGoods FMCG Transformed with the 7+ Index
📌 Industry & Business Type: FMCG | Large Enterprise
The Challenge: Adapting to Market Shifts & Supply Chain Disruptions
PrimeGoods FMCG, a leading fast-moving consumer goods company, faced major operational and strategic challengesin responding to shifting consumer trends, supply chain disruptions, and inefficiencies in retail execution. With increased competition and changing customer expectations, PrimeGoods needed to streamline operations, optimise retail performance, and enhance customer engagement.
Key challenges included:
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❌ Declining brand differentiation – Lack of a clear North Star to guide business growth.
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❌ Inefficient supply chain – Delays in inventory management affecting product availability.
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❌ Retail execution gaps – Inconsistent product visibility and sales performance in key markets.
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❌ Lack of consumer engagement – Ineffective loyalty programs and declining brand trust.
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❌ Operational cost increases – Rising expenses in logistics, production, and marketing.
PrimeGoods FMCG needed a structured, data-driven transformation strategy to regain efficiency, enhance retail execution, and drive profitability.
Our Approach: Implementing the 7+ Index & Change Management Strategy
Kara introduced 7+ Index, applying the 7 Steps to Profit methodology to assess and improve every department’s performance across the organisation.
Step 1: Brand DNA – Strengthening Market Positioning
📌 Conducted brand analysis workshops to redefine PrimeGoods' competitive positioning.
📌 Developed a clear North Star strategy to align leadership and marketing teams.
📌 Result: Stronger market differentiation and a 20% increase in brand recognition.
Step 2: Culture – Creating an Agile & Customer-Driven Workforce
📌 Launched employee engagement initiatives to enhance innovation and adaptability.
📌 Developed cross-functional collaboration models to break down internal silos.
📌 Result: 30% increase in employee engagement and cross-department collaboration.
Step 3: Strategy – Plotting a Scalable Growth Plan
📌 Developed a three-year strategic roadmap focused on category expansion and digital transformation.
📌 Implemented quarterly performance reviews using 7+ Index scoring to track department progress.
📌 Result: Increased strategic agility and faster decision-making across leadership teams.
Step 4: People – Upskilling & Enhancing Leadership Effectiveness
📌 Introduced sales and marketing training programs to improve retail execution.
📌 Designed supply chain optimization workshops to upskill logistics teams.
📌 Result: 40% improvement in supply chain team efficiency and retail performance.
Step 5: Customer – Enhancing Consumer Engagement & Loyalty
📌 Redesigned consumer loyalty programs to increase repeat purchases.
📌 Implemented AI-driven customer analytics for personalised marketing strategies.
📌 Result: 25% increase in customer retention and engagement.
Step 6: Proposition – Strengthening Product & Pricing Strategy
📌 Analysed pricing elasticity to ensure competitive advantage in key markets.
📌 Developed a data-driven product mix strategy to maximise shelf space impact.
📌 Result: 18% growth in category sales and distribution reach.
Step 7: Execution – Implementing Change & Measuring Impact
📌 Established real-time retail execution dashboards to track market performance.
📌 Developed a continuous improvement strategy with 7+ Index insights.
📌 Result: Increased retail sell-through rates by 22% and reduced operational waste.
The Results: Transforming FMCG Operations & Profitability
By implementing the 7+ Index methodology, PrimeGoods FMCG achieved:
📈 £75 million revenue growth within 18 months.
📈 30% faster inventory turnover, reducing supply chain inefficiencies.
📈 35% improvement in leadership decision-making, driving strategic agility.
📈 20% cost savings in logistics and operational execution.
Call-to-Action: Want Similar Results for Your Business?
Are you ready to implement a structured change management approach?
📍 Book a Consultation to discover how 7+ Index can drive profit growth in your organisation.
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